The different brochures and catalogs are part of an excellent traditional marketing strategy, despite the growing popularity of online marketing. A well-designed syllabus is an article of great value, not only for its visual appeal but for the load of useful information that you can incorporate into it.
Taking into account the benefits of using brochures and catalogs as a marketing strategy, the quality of the design, content, images, paper, and ink used for printing is a crucial factor that determines its effectiveness.
Choosing the right size is essential since the user responds better to well-organized content, supported by quality images and the goal of Printing Factory in “Bang Kruai” (โรงพิมพ์ บางกรวย, which is the term in Thai). A correct texture of the paper with finishing effects can make a difference.
There are several compelling reasons why you should include brochures and catalogs in your marketing strategy:
· Captures Better Attention
The advertisements help attract the attention of potential clients, especially in the case of small or newly created companies that have a tight budget.
· Focused On Key Information
Brochures and catalogs allow you to focus totally on the business, your offers, your value propositions. Thus, receiving all the attention of potential customers who inspect them.
The key, however, and its most complicated point, is to make the content interesting and informative, supporting it with the appropriate images and including a call to action.
· Versatile Type Of Publicity
They are very versatile pieces of printed information that can be used to promote and advertise almost all types of products and services.
Also, it is possible to send them to the receiver from a multitude of sites, from reception counters to promotional events.
· Effective Campaign
Effective marketing campaigns have a lot to do with the interaction with the customer. Brochures are simply another way to interact with your customers and generate opportunities. A printed booklet is easy to access and read when compared to online content.