Buying one and getting three free or even two free is written everywhere in the off-season. These are some of the Uk hot deals that companies provide to people. If we think about it from a business perspective, then it is illogical to offer goods at discounts and low prices. Deliberately incurring losses while selling goods is not a good idea. Business is done to get profits, then why incur losses? Are they trying to sell the unsold goods at lower prices? What exactly is the purpose of doing so? All these questions will be taken into account in this article. Let us see why they do so.
Business Perspective:
It makes sense for the consumers as they are getting free goodies with Uk hot deals. But how does it makes any profit to the business? They know that they will lose profits with each product sold and, yet they sell them. Here is what they might think while offering these deals:
- Their customers will not go to any other store to buy the products and shop only with them. For this, the businesses are ready to incur some losses.
- It gives a deadline to the people that, if they do not buy the product in the specified time then, they will not be able to buy it ever again.
- Sometimes the products are high priced and, offering discounts for a short period ensures that, if a product is not sold because of high prices then, it will be sold to clear the overstock of the product. Such deals offer one good free with the purchase of a good.
This is what businesses might think while putting up Uk hot deals in the market.
Customers Perspective:
When customers visit stores they see various offers like buy one and get 50% off and free goods at a certain price. Many high valued items are also put on sale like electronic gadgets, furniture, cosmetics, home décor, etc. These sales are so attractive that customers cannot resist them. They have the potential to get new customers. People only think about what they want and how much savings are done with deals and discounts and not on the money they are spending while purchasing. This makes people buy more than what is needed. It is exactly what businesses want from people and customers are giving it to them always. If the customers feel they buy wanted things during such sales then they can focus on the questions given below every time they buy the products in the sale:
- How will you use the product? Will you give it to someone else as a gift or use it on your own?
- Do you have the space to put the item at home?
- Were you going to buy this product in near future or at any time?
- Does this product fit in your budget?
All these questions need to be answered in your mind. If you have a yes to all, then you can buy the product.
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