Апреля 24 2018

Uber to buy electric bicycle-sharing firm Jump

Апреля 24 2018, 07:08 | Irvin Gilbert

Uber to buy electric bicycle-sharing firm Jump

JUMP is joining Uber. – JUMP Bikes – Medium

Ride-hailing company Uber said on Monday it has agreed to buy electric bicycle service JUMP Bikes, allowing Uber to offer U.S. passengers an alternative to cars and further consolidating the crowded bike-sharing industry.

Stay tuned for more news as we introduce additional ways to move around your city, right from the Uber app.

The move pushes Uber closer to its goal of reducing vehicle ownership, according to CEO Dara Khosrowshahi in a blog post.

Having been founded in 2008, Jump has launched its bike sharing schemes in 40 cities across six countries, including San Francisco. I chose to build a GPS-enabled bike that users could unlock with a mobile app and lock to any regular bike rack.

"My Uber's here" could have a totally different connotation in the future, following a massive purchase by the ride-hailing app of Brooklyn-based bicycle startup JUMP.

Uber in 2017 outlined series of improvements for drivers, including new navigation system and fairer approach to review performance in response to years of complaints by drivers about their pay and treatment. The company operates and maintains a vast global presence, operating in over 633 cities.

Companies like Uber are betting on big shifts in how people commute.

Road Safety: Uber has partnered with National Transport Safety Authority (NTSA) to offer driver- partners road regulation trainings as they also inquire about their licenses on a regular basis.

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"One of the things we wanted to do with the new app is just recognize that this is the most important thing for you and put it front and center", Uber Driver Experience Group Manager Yuhki Yamashita told me at Uber's headquarters last week.

Why would Uber buy a bike-share company?

"It soon became clear that with such strong synergies and alignment on mission, Jump could better accomplish its goals if it were part of Uber", Rzepecki wrote in his blog post. It also expects to expand to 500 bikes in San Francisco in September.

According industry experts more consolidation is to be expected in the US especially since regulatory limits are being introduced on the number of bicycles that a bike-sharing company can be allowed to have in a particular city.

Jump may be able avoid such headaches with a built-in lock that attaches to a fixed object rather than the bike itself. The company has already announced a pilot program, which integrates an e-bike service into the company's core mobile app, in San Francisco.

Uber is no longer a stranger to the New York City-based startup. "And we think e-bikes are just a spectacularly great product". From there, the customer reserved a bicycle and was charged $2 for 30 minutes and then a per-minute fee after that.

Uber's acquisition is a positive note for the company which has courted controversy worldwide for years.

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