The existing users will be able to create shortened URLs and export data from the goo.gl console through 30th March 2019. The latter group is being directed to Firebase Dynamic Links with today's announcement meant to "refocus" Google's efforts. People who have never created short links before as well as anonymous users will not be able to access goo.gl console starting April 12, 2018. There are a number of fantastic alternatives available, though, including Bitly and TinyURL. According to Google, Firebase Dynamic Links (FDL) are smarter URL's that direct users to any location in mobile apps.
Google launched goo.gl back in 2009 when URL shortening services such as TinyURL or Bit.ly were all the rage thanks to the rise of Twitter, messaging applications and services that limited the characters that users could type and to improve the sharing of links. Sadly, this service will go down in one year from now, but it will stop accepting new users on April 13, 2018. Fortunately, existing links will continue to work. While most features of goo.gl will eventually sunset, all existing links will continue to redirect to the intended destination.
Google claims that goo.gl has been a great tool they have built. For one thing, FDL will only be beneficial to developers, so non-developers won't have use for the new service. The user's existing short links will not be migrated to the Firebase console. We hope you are too!
What do you think of Google's move? Starting May 30, 2018, only the projects that have accessed URL Shortener APIs before can create short links.
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