The streaming service joked about how much some fans have been watching the movie in a tweet from Sunday.
But the bad movie wasn't what drew criticism from Netflix's Twitter followers, it was the fact that they, somehow, had no idea Netflix could monitor the viewing history of its users. But what seems to have struck a nerve is that Netflix is using information to share viewing habits publicly.
-Are there any controls on how they can access this data/what it can be used for? Other "highlights" have included calling out a Brit who has watched Bee Movie 357 times this year and a U.S. customer who watched Pirates of the Caribbean: The Curse of the Black Pearl 365 days in a row.
'I guess it's like video store staff, except a massive database means it's easier for creepy Netflix staff to find and creep on individual people they know'. It's what you'd expect from Facebook and Google, whose product you happen to be.
'It's not spying. They haven't released anything personal.
The collection and processing of data on users is usually a part of the terms and conditions of signing up for services such as Netflix, but comes with legal responsibilities under the Data Protection Act. The search query itself was probably anonymous as well: "find all movies that were played every day in december and # users of each, ' he added".
The playful Netflix Twitter elf even tweeted back some sass at some of its responders.