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December 18 2017, 02:53 | Guillermo Bowen
By Byron Kaye
Millions of products are now available to Australians, including electronics, toys, tools, clothing, and other knick-knacks.
Kindle e-readers are on sale, from the cheapest at $109 to the Kindle Paperwhite from $179 and the all-new Kindle Oasis from $389.
While Amazon's corporate offices, with 1,000 employees, are located in Sydney, Melbourne, Brisbane, Canberra, and Perth, the company's new fulfillment centre in Dandenong South will be the nucleus for product distribution.
One-month supply packs of Huggies nappies are going for $65 with free shipping.
"By concentrating on providing a great shopping experience and by constantly innovating on behalf of customers, we hope to earn the trust and the custom of Australian shoppers in the years to come", Braeuniger said in a statement.
"Focusing on customers and the long term are key principles in Amazon's approach to retailing", Amazon Australia country manager Rocco Braeuniger said.
Customers are able to enjoy free delivery on eligible orders above $49 that are sold by Amazon, and a one-day delivery service is available in select areas across Australia.
"There is a massive opportunity for a differentiated experience".
Jim Power - consumer sector research analyst at Martin Currie, a division of asset management firm Legg Mason - noted that Australia's retail sector will cope with the arrival of Amazon.
One of Australia's leading retailers, Gerry Harvey of Harvey Norman, said he was not anxious about Amazon and warned consumers to beware of its promises to deliver before Christmas. Amazon was meant to launch on November 24, this was meant to coincide with the U.S. black Friday spend-a-ton. experts in this sector have said that the launch can be prolonged up to next year.
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