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Twitter launches 280 character limit globally
November 23 2017, 08:31 | Alexander Lowe
Twitter Doubles Tweet Limit to 280 Characters
Timrasett along with another user going by name HackneyYT broke Twitter's character limit with a message that begins "People! We want it to be easier and faster for everyone to express themselves", tweeted the site, which started testing an increase to its 140-character limit in most languages in early September. However, many of Twitter's 330 million monthly active users were already getting around the limit by linking to longer pieces, taking screenshots of full stories, and sending streams of tweets called tweetstorms to complete thoughts.
Twitter has been slowly easing restrictions to let people cram more characters into a tweet.
Everyone, that is, except those tweeting in Chinese, Japanese and Korean languages.
Twitter claims that its initial experiment showed that people who had more room to tweet received "more engagement" ie tweets, retweets and likes - something that's likely to be a draw for brands who use the platform natively.
Twitter expects people to go a bit insane once they get access to 280 characters, which is exactly what happened when the company first started testing the feature in September.
"As a result, your timeline reading experience should not substantially change, you'll still see about the same amount of Tweets in your timeline".
Two months' later, Twitter has decided that everyone can use 280 characters in tweets, but in response to inevitable criticism about longer tweets relieving Twitter of the brevity it once prided itself on, the company reckons that the changes to users' timelines won't be that significant. According to the company, just 5% of tweets sent during the trial period were over 140 characters, and only 2% exceeded 190. It was a temporary effect and didn't last long. "We expect to see some of this novelty effect spike again with this week's launch and expect it to resume to normal behavior soon after", the company says. We're you concerned at first, but now don't mind?
However, Twitter users - or, at least, a lot of them - did not sound off with the same level of enthusiasm when the news broke.