Reputation's incredible four-day figures mean that she is on course to improve upon the 1.29 million first week sales she achieved with 1989.
So basically, when it comes to burning up the Billboard album charts, Taylor Swift is mainly in competition with herself. Follow her on Instagram!
"I don't want you like a best friend/Only bought this dress so you could take it off", Swift purportedly sings on the track.
Besides retweeting photos of her fans with their Reputation gear, Swift also featured a positive tweet from country star Keith Urban, and responded with a bit of an "Old Taylor" enthusiastic tone-exclamation points abounding.