The English language press release about Tencent and Bluehole's partnership quotes Tencent's senior VP Steven Ma as saying: "PUBG is now the most popular survival shooter game, and is enjoyed by users all over the world".
PUBG faced the looming threat of a possible Chinese ban earlier this month after the China Audio-Video and Digital Publishing Association declared that it is "too bloody and violent" for sale in the country, "deviates from the values of socialism" and is "deemed harmful to young consumers".
Bluehole Studio plans to release its record-breaking mega-hit shooting game "PlayerUnknown's Battlegrounds" in China, in partnership with internet and game giant Tecent Holdings, the two companies said on November 22.
As translated by Reuters, a statement from Tencent, the studio in charge of Chinese localisation, says PUBG will feature "socialist core values, Chinese traditional culture and moral rules". The gory, battle royale-style game will get a socialist makeover to meet stringent Chinese rules.
Tencent will operate the game in the region. As Reuters points out, other games have made similar adjustments to their Chinese versions by adding red banners and government slogans into in-game levels. In a report last week, the paper shared a screenshot of a waiting screen accompanied by the phrase, "Strengthen the sense of mission, strive for peacekeeping vanguard!" With this, China has increasingly used technology as a medium to deliver its ruling ideology, and to censor unfavorable content.
In turn, it's thought this iteration of PlayerUnknown's Battlegrounds will offer "healthy, positive cultural and value guidance, especially for underage users".