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Rihanna Launches Fenty Beauty, a Global Makeup Brand, in 17 Countries
September 24 2017, 01:18 | Perry Erickson
Rihanna posted this promotional image on her Instagram page with the caption- 'The new generation of beauty'
"I want everyone to feel like they could have a piece of this because this is meant for everyone to play with".
Not only that, but each of the 1,600 stores that'll stock Fenty Beauty around the world will carry every single shade of the Pro Filt'r Soft Matte Longwear Foundation, meaning that the lightest of lights and darkest of darks are available no matter where you live. "The Fenty Face was created for women of all skin tones, of all personalities", she says. "You want people to appreciate the product, and not feel like, 'Oh, that looks cute - but it only looks good on her'".
Sweet Rhi is on a roll this year, what with receiving the Harvard Humanitarian Award, making us go "wild, wild, wild" with her latest tune this summer, telling Diplo he was a bit of a prick, performing in #Valerian and transforming our beauty routine with her cult Fenty Beauty shimmer stix.
After announcing a launch date for Fenty Beauty earlier this year, Rihanna has teased us in the days leading up to the September 8 drop.
For the celebratory cover, because it's her sixth, ELLE had some of RiRi's famous friends and fans, including Tyra Banks, Eminem, April Bloomfield, Zac Posen, and Pharrell Williams, share questions they were dying to ask her.
The singer announced concealing and correcting sticks, powder and a universal lip gloss in the growing range. "It is the ideal, rosy nude tone, and it flatters every skin tone", she said.
Fenty Beauty has arrived!
IS there anyone who could look quite as fabulous in a banana-yellow twinset as superstar beauty guru Rihanna? That guy will likely grab a copy of Elle when it comes out next month and perhaps get some clue why she has that wish. The shades for all the products are evenly spread across multiple skin tones. She donned a black strapless tube dress with the top seam embellished with a shiny, silver print - and that's not even the best part.
While Fenty Beauty has been launched to mostly jubilation, some are likening the packaging to Kim Kardashian West's recent KKW Beauty contouring stick empire - both in the shade dubbed millennial pink.
And praise the makeup gods because today she officially revealed her entire Fenty Beauty line.
But Pantone's colour of 2016 is all the rage.
The rumour mill went into overdrive she sneakily trademarked the name Fenty Beauty, later confirming that a beauty line has always been on her list of dream achievements. It's not about shine, it's about a strategically placed glow.