Regarded as one of the most significant cultural icons of the 20th century, Elvis Presley is often referred to as the "King of Rock and Roll" or simply "the King".
"It's like a rock and roll mystery, the history of this", says Muir, who paid more than $25,000 for the jukebox.
Elvis Presley was born in Tupelo, Mississippi on January 8, 1935, and died of a heart attack in Memphis, Tennessee, in 1977, aged 42.
The auction has been organised for charity which enables sellers to list items to benefit non-profit organisations.
Elvis Presley's untimely death was a tragedy for his millions of fans and every year, thousands descend on the singer's home to light candles and mourn.
If you're already in Memphis to pay homage at Graceland, don't miss the city's other Elvis shrine - Sun Studio.
"35 per cent of the visitors to Graceland are 40 years old or younger...he's just a part of pop-culture history", Kern said.
One of the most striking pieces of memorabilia is a poster, promoting an appearance by Elvis Presley in Jacksonville, Florida (Aug. 10, 1956, the year Elvis exploded into superstardom and changed popular music forever).
Radio stations played Presley's hits throughout the day, and a secretary at KTAM told The Eagle that "phones have been ringing off the walls since we announced his death". Royse said he can recall the moment he found out Elvis passed away.
"(I've) been coming 35 years, off-and-on ever since his death, fell in love with him when I was 13. Though the music continues to change, there will never be another Elvis.
"We're going to be calling Memphis live from the bar, we've got a bit of Elvis music and it'll be a great atmosphere".
49-year-old Lisa Marie chose to sport a red satin dress and dressed up her twin daughters in similar pink and white outfits. It's reported that Brooks has had fans come from states such as Alabama, Texas, and many more.